Get WOW! Brows with new Browcote

April 13, 2016 Tags: ,,,,,,

Browcote SneakPeak

As you already know, Lipcote’s award winning formula has over the years, become a cult classic and beauty staple for lipstick obsessives around the world. We’ve been keeping your pouts sealed and giving you that added lipstick insurance whatever the occasion for decades now, so, due to the growing brow trend, keeping your brows in check was a natural next step!

It’s a common makeup mishap. You have painstakingly applied your favourite brow product and found it half wiped off during the day leaving you with a frustrated expression, to say the least! Or perhaps you’re happy with your thick and natural shape but find stray hairs out of place as the day goes on. We have the answer! It’s with a lot of excitement that we’re happy to introduce new gel Browcote to the Lipcote family, our waterproof brow sealer that will tame your brows and keep your brow makeup on smudge-free with a natural finish for hours and hours.

One of our favourite top makeup artists, Lipcote and now Browcote fan, Louise O’Neill gives us the low down on this season’s brow trend.


 “Following a few seasons of the full and heavy brow, we are now seeing a return to the natural. Achieve a groomed brow by taking it lightly and only filling in gaps with your favourite brow product in a shade lighter than your natural brows. Comb through and either brush them up for a tomboyish look or follow the arch of the brow for a more ‘done’ look. Either way, be sure to brush through some Browcote to keep your brows in place all day.”

Housed in a little tube and with a mini bristle brush to coat every hair, you can rely on Browcote to keep colour locked in place, keep your eyebrow tint lasting for longer, and give you even more confidence, for a long-lasting and transfer resistant finish.

  1. Brush brow into shape and follow with Browcote on top to style and set your look,  keeping unruly brows tame

  2. For setting brow makeup, apply colour as usual, brush brow into shape and follow with Browcote on top to lock the look.

Whether you’re championing the ‘boy brow’, a natural shape or a defined arch that means business…The year of the brow is now, and Browcote has you covered.

We’d love to know what ‘wow brows’ you’re loving this year, comment below! X

Available to buy now exclusively in-store at Superdrug.