November 4, 2015
Back in October, we had a great time for a great cause at the launch party of Style for Stroke! Style for Stroke was launched in London, bringing together the glamorous worlds of style, celebrity and fashion in aid of the Stoke Association. In collaboration with clothing label Little Mistress, fashion aficionado Nick Ede created an eight-piece dress collection entitled the ‘Lovely Black Dress’, on sale at the Little Mistress website until the end of December. A percentage of the profits raised are being donated to the charity.
As friends of Nick Ede, our Lipcote team was delighted to come on board to sponsor the event backstage. Headed by renowned makeup artist Louise O’Neill and hair stylist Belinda Hay of the Painted Lady London, we proudly helped to create the gorgeous bold-lipped looks for the Urban Voices Collective, the star act of the evening, who previously performed at the Closing Ceremony of London 2012, and who you can see in our film (watch the film here).
The aim of Style for Stroke is to help raise much needed awareness about stroke amongst the UK’s younger generations. Nick Ede, founder of the Style for Stroke campaign and the annual Night with Nick in aid of the Stroke Association has been a committed supporter of the charity, having lost his mother to stroke.
Nick says, “For the past 17 years I have been raising awareness for the Stroke Association. My mother passed away from a stroke on the same day as Princess Diana was killed. It changed me and made me realise that I knew nothing about strokes so I was determined to make a difference and raise awareness, especially amongst younger people. I love fashion and style and it seemed like the perfect opportunity to engage a demographic who may not necessarily be engaged in understanding the gravity of stroke and what it can do. Strokes can happen to anyone at anytime.”
We spoke more to Nick about Style for Stroke and the dress collection with Little Mistress…
Lipcote: Why is the Style for Stroke initiative so important to you?
Nick Ede: “As the founder of the initiative I want to make a difference and raise awareness and funds in a fun and innovative way. My mother passed away from a stroke and since then I’ve wanted people to understand that it’s a very important thing to know about and not ignore.”
How did you come up with the idea to join a fashion brand with the Stroke Association?
Nick Ede: “Fashion is such an accessible area for people to be engaged in and I thought that to get really wonderful, quality products and collaborate on the design or invite celebrities to get involved would really set us apart from the crowded celebrity charity market.”
Which of the dresses in the range for Style for Stroke is your favourite, and why?
Nick Ede: “I love the whole range – but I would say that! The one I like most is the sequined flapper dress as it’s smart, sexy and stylish, and has a lot of personality. It’s also perfect for the Christmas period!”
Ideally, what is your dream outcome for the Style for Stroke initiative and how do you see it evolving?
Nick Ede: “I want to create stand-alone Style for Stroke stores in the future; boutiques that sell amazing product, all benefiting Style for Stroke.”
Are there any other events or ways in which people can get involved if they’re interested in supporting the charity?
Nick Ede: “Yes! We’re launching an auction with Ebay to win the collection and some very exciting accessories from stars including Mel B, Jessie J, Jessica Wright and Laura Bailey. I’m also hosting a New Years Eve Night with Nick at Sanctum Hotel, with 10% going to Style for Stroke. Plus next year we’ll be launching a charity Valentines card, and we’ll have collaborations with some very exciting designers, brands and celebrities.”
To celebrate the launch of Style for Stroke, and hopefully a successful future for the initiative, we’re offering a great giveaway! Enter on our Facebook page, and we’ll buy the winner a Little Mistress Style for Stroke collection dress of their choice of which a 15% donation will go straight to the charity (have a look at them on the website here), a gorgeous Champneys mini pamper kit, and a classic red lipstick and nail polish from Revlon, plus of course a bottle of Lipcote! Simply go to Facebook for details…
And in the New Year keep an eye out, as we’re proud to be supporting the Stroke Association and Style for Stroke Initiative for Valentines by donating 10% of the profits from every Lipcote bottle sold from the 14th February, for one month, helping to spread the message of love conveyed by this amazing charitable cause.
Love, Lipcote x
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