ames has earned an amazing reputation as a go-to for male grooming needs via his Youtube channel. Covering topics from skincare, fashion and grooming James’ tips and tutorials on men’s hair upkeep have gained a huge following. Trying out all the latest products so you don’t have to, James discovered Browcote as the perfect companion to tame his bushy brows, and even the odd stray beard hair! We love James’ warm and funny personality, and can’t wait to see where his presenting skills take him.


James Welsh

Job Title / Profession:

Grooming and Lifestyle Youtuber

How long have you been doing your job?

I’ve been doing Youtube professionally for about two years now.

What made you get into it?

I used to present on other brands’ Youtube channels, so decided to go it alone and make a channel that was just about me and my interests!

I love Browcote because…

It keeps my big bushy brows perfectly in shape. I also have a scar in one eyebrow that I like to cover up so Browcote works perfectly for that. It’s great at keeping stray beard hairs in place too!

I love…

Korean singer Kwon Ji-Yong’s style because it’s so broad yet every look he tries seems to suit him perfectly.

See more of James on our Instagram, Twitter & Facebook!

Shop Lipcote and Browcote: HERE

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Love, Lipcote & Co x